Simon Roberts - Video Designer
504/GWT
I specialize in video design and programming for live performances, immersive installations, and broadcast productions. With a background in Notch VFX, Unreal Engine, video engineering, camera direction, and projection mapping, I bring a blend of technical expertise and creative vision to every project. My focus is on creating seamless, impactful visuals that align with the narrative and elevate the overall experience.
I am passionate about balancing shot footage and real-world captures with CG to craft visuals that feel both grounded and imaginative. By working with both pre-rendered and real-time pipelines, I push creative boundaries to explore the impossible while ensuring the work connects deeply with audiences and enhances the storytelling process.
Lucy Dacus - Ankles - The Tonight Show Starring Jimmy Fallon
Served as Video Designer, drawing inspiration from the works of Théodore Chassériau to create a dynamic background that brought a painting to life. Designed and rendered 3D compositions to serve as the evolving environment behind Lucy, portraying her as "the girl in the portrait." Collaborated with the broadcast team to ensure the visuals seamlessly integrated into the performance while maintaining the artistic vision.
Rendered Content
Credit:
Video Designer
Kacey Musgraves - Deeper Well World Tour
Served as Content Director, coordinating with the content team to ensure all visuals aligned with the album's aesthetic and creative vision. Oversaw the integration of projection mapping on a sculpted scenic hill, incorporating pre-rendered and real-time generative content. Utilized 3D scanning and photogrammetry to capture and incorporate detailed textures and structures into the visuals. Collaborated with the production team to seamlessly integrate visuals into the stage design. Designed custom Notch VFX looks for IMAG, enhancing the cinematic and immersive quality of the live performance.
Maggie Rogers - Don’t Forget Me Tour
Served as Video Designer, creating visuals for a large upstage LED wall that capitalized on the blow-through nature of the LED product, complementing and enhancing the lighting design. Blocked and choreographed camera positions and movements for the tour, which was predominantly IMAG-driven. Developed a series of retro-inspired Notch VFX looks, including star filters, split diffusion, and a cohesive base IMAG aesthetic, establishing a unique visual identity for the performance.
Notch VFX
Realtime Content
Live IMAG
Credit:
Video Designer
My Chemical Romance - When We Were Young Festival 2024
As Video Programmer and Content Director, collaborated with the lighting and production designer to integrate projection mapping with dynamic lighting, creating layered shadowplay effects on the upstage soft goods. Directed the content team, coordinating deliverables to align with the overall creative vision. Designed a custom Notch VFX look inspired by Fuji Tri-X film, adding cinematic grain and tonal depth to the IMAG visuals.
2D Projection Mapping
Notch VFX
Live IMAG
Credit:
Content Director
Keith Urban - High in Vegas
Served as Screens Director and Visual Creative Director for a production featuring nine automated LED pods. Designed real-time, lighting console-driven visuals that transformed the pods into dynamic lighting elements, seamlessly integrated with the show’s aesthetic and musicality. Coordinated with the content team to ensure cohesion across all visual elements. Developed Notch VFX looks for IMAG and created content using a blend of shot footage, analog processing, and audio-reactive real-time effects, delivering a visually immersive and musically synchronized experience.
Analog Processing
Notch VFX
Live IMAG
Audio Reactivity
Unreal Engine
Automation Integration
Credit:
Visual Creative Director,
Screens Director
Kacey Musgraves - Deeper Well Album Release
Designed and executed 3D projection mapping for a custom set piece inspired by the "Texas Star," the album artwork, at the historic Ryman Auditorium. Created all projection content, tying together the nature-inspired aesthetic of the album with high-tech elements like projection mapping and real-time generative effects. The visuals featured a mix of shot footage, abstract graphical designs, and organic imagery, delivering an immersive experience that celebrated the album’s themes in an iconic setting.
3D Projection Mapping
Realtime Content
Filmed Content
Credit:
Video Designer
Keith Urban - Zappos Residency
Served as Video Designer and Show Caller, collaborating with the production designer to create new visual looks and reimagine existing ones. Developed and integrated visuals using Notch VFX, rendered content, and IMAG effects to enhance the show’s dynamic energy. As Show Caller, coordinated the movement of large set pieces and directed a team of 30 stagehands, ensuring precise timing and seamless execution throughout each performance.
Notch VFX
Live IMAG
Unreal Engine
Pre-Rendered Content
Automation Integration
Credit:
Video Designer
Kacey Musgraves Arm's Length - The Late Show with Stephen Colbert
Created an animated background piece for the performance. Utilized Unreal Engine and generative tools to craft an immersive environment that complemented the song’s autumn aesthetic. Coordinated with the in-house team at The Late Show to ensure the visuals met broadcast standards and seamlessly integrated into the live production.
Pre-Rendered Content
Unreal Engine
Credit:
Video Designer
Studies in Signal Alchemy
An exploration of analog video synthesis, merging retro techniques with modern digital processes. Incorporates generated shapes, portraits, filmed footage, and sound-modulated forms to craft textured, evocative visuals. Utilizing CRT monitors, Beta decks, and glitch mixers, combined with materials overlaying the CRT screens, these works manipulate pixel perception through the lens of a camera. The projects blend analog imperfection with generative effects, creating immersive visuals that challenge and redefine the interaction between medium, material, and method.
Analog Synthesis
CRT Monitors
Found Footage